Falk Group Strategic Communications is a team of professional PR strategists engaged in designing public impact programs and public relations campaigns for mission-driven for-profit companies, Benefit Corporations, non-profit organizations and municipalities.
Our campaigns help companies and organizations gain more than positive financial
impact; our work is also geared towards helping organizations do good in their communities and being recognized for that good.
We contribute to our clients' success by delivering cost-effective results through marketing communications, traditional and online media, cause marketing, public affairs, investor and donor relations, event planning and issues management. Our work has been recognized by regional and national organizations, including the Public Relations Society of America and the National Foundation for Women Executives in Public Relations.
Our industry experience is extensive, having represented clients in the education, health care, biotechnology and pharmaceutical sectors, software and IT, retail, entertainment and hospitality, and nonprofit spaces.
Founder & President
Since founding Falk Group in 2008, Susie Falk has served a range of clients in a variety of industries, providing them with strategic communications and fund-raising counsel and excellence in program implementation. Prior to the launch of Falk Group, Susie served as director of public relations of one of Milwaukee’s largest advertising agencies, Blue Horse. There she conducted campaigns for her clients, including Verizon Wireless, U.S. Cellular, Froedtert Hospital & Medical College, TomoTherapy, Endece, the American Society for Quality and a host of other mission-driven companies and non-profit organizations and associations. Her work has been recognized by regional and national organizations, including the Public Relations Society of America, Business Marketing Association Milwaukee, the Association for Women in Communications and the National Foundation for Women Executives in Public Relations.
Susie holds degrees in Journalism/Mass Communications from the University of Wisconsin-Madison (BA ’89, MA ’94), worked as a journalist at The Milwaukee Journal and in corporate communications at United Wisconsin Services. Today she appears as a guest panelist on the Charlie Sykes “Sunday Insight” show on NBC in Milwaukee and serves as president of the Nicolet Foundation Board and on the boards of the Haggerty Museum of Art at Marquette University, the Building2Learn Consortium and the Trinity Irish Dance Company.
Executive Vice President & Dir. of Community Relations
Raejean Kanter comes to Falk Group having served in a variety of fund-raising roles for non-profit organization, most recently the American Diabetes Association. She is heading up the agency’s LightShine initiative, a matchmaking service that connects for-profit companies with relevant non-profit organizations for the benefit of both organizations and the community at-large. When Raejean is not serving as counsel on agency business, she is helping the Eternal Wish Foundation as its new executive director, a role she is very familiar with. She’s served in this capacity for the Forest County Potawatomi Community Foundation, Community Health Charities of Wisconsin and March of Dimes of Southeastern Wisconsin. She has chaired events for the American Heart Association, United Negro College Fund, and YMCA of Greater Milwaukee. She holds a BBA from St. Norbert College and a Med from Cardinal Stritch University. Raejean is the BizTimes’ 2014 Lifetime Achievement Award winner in Philanthropy.
Vice President, Client Services
Cindy Kazan is a brand strategist and communications executive with a proven history of helping clients develop an authentic brand story and use that narrative as a foundation upon which to differentiate their brand and make emotional connections with customers and employees. With the power of storytelling at its core, she creates and delivers marketing and public relations programs that increase brand awareness, strengthen a client’s reputation, and drive business goals. From launching startups, to growing small businesses and reinvigorating larger, more established brands, she’s worked with clients in a variety of industries includingB2B, non-profit, professional services, restaurant and hospitality, technology, healthcare and retail. Cindy has extensive experience helping non-profits create and execute fund development and cause marketing strategies. She has deep expertise in grant writing, annual giving and major gift initiatives, endowment campaigns, donor stewardship, communications and storytelling, stakeholder engagement and relationship building, special events and volunteer programs.
Lisa Dietz brings a vast wealth of experience in event management as a development expert with 30 years experience in the non-profit sector. Her event management experience is comprehensive, spanning events as large and comprehensive as a citywide family event for 15,000 to intimate high-level gatherings for a few attendees. Her career has spanned the United States and Canada, encompassing community service, education and the arts. Currently, she is the president of the friends’ board at Marquette University's Haggerty Museum of Art and past president and current board member of the Nicolet High School Foundation. Prior to this, Lisa managed the successfully concluded capital campaign for the Sharon Lynne Wilson Center for the Arts in Brookfield and preceded that by serving as their development manager for four years. Additionally, she has chaired the Haggerty Museum's annual gala and served on its executive committee as membership chair. Outside Wisconsin she has worked in development for a wide range of organizations including Carnegie Mellon University's Tepper School of Business as assistant director of major gifts, California State University Sacramento as director of corporate and foundation relations, Pittsburgh Cultural Trust as director of annual giving, Symphony Nova Scotia as director of development.
Social Media Manager
Haley Matchette, a digital marketing guru and social media strategist, is responsible for the Falk Group’s clients’ social media strategy program implementation. She is determined to increase the internet presence for TFG clients– not only because she’s competitive -- but because she enjoys celebrating successful business growth with agency clients. She also is skilled as a designer and has helped re-energize client communications of all forms – newsletters, direct mail, posters and other collateral.