Brand Strategy

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"Your brand is what other people say about you when you're not in the room"

Jeff Bezos

Brand Development Strategy

Where do you want to take your organization 5 years from now? To help you get there, we help you develop a strong brand identity.

To do this, we:

  1. Dive into your business strategy, consider your target markets, audiences and growth plans.

  2. Develop brand positioning in the marketing place. (How is your organization different from others and why should potential clients work with you?)

  3. Translate your brand positioning into messages for your various target audiences.

  4. Create a toolbox that includes your logo, tagline, a brand standards manual, and all other written and online communications tools that will help you connect to your target audiences.

Falk Group not only produces the toolbox, but advises on strategic partners, such as charitable partnerships, sponsorships and other community investment strategies that so your organization truly lives its brand identity.  We understand that your organization’s brand strength is driven not only by your visibility, but by your reputation.

Contact us to get started.

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