Brand Development Strategy​ With Falk Group

Where do you want to take your organization 5 years from now? To help you get there, we help you develop a strong brand identity.
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To do this, we:

1. Dive into your business strategy, consider your target markets, audiences and growth plans.
2. Develop brand positioning in the marketing place. (How is your organization different from others and why should potential clients work with you?)
3. Translate your brand positioning into messages for your various target audiences.
4. Create a toolbox that includes your logo, tagline, a brand standards manual, and all other written and online communications tools that will help you connect to your target audiences.

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Falk Group not only produces the toolbox, but advises on strategic partners, such as charitable partnerships, sponsorships and other community investment strategies that so your organization truly lives its brand identity.  We understand that your organization’s brand strength is driven not only by your visibility, but by your reputation.

Let us Help You with Corporate Branding

Corporate Positioning​

Content Development

Falk Group Communications can help create a unique impression of your brand in your customer’s mind so that it is distinct from rest of the marketplace. We do this by: ​

• Determining how your brand is currently positioned
• Identifying how your competitors are have positioned themselves 
• Developing a distinct and value-based positioning idea
• Crafting a brand positioning statement 
• Testing the efficacy of your new brand positioning statement.  

With a strong brand positioning statement, now comes the fun part, crafting messaging and content that is compelling to your prospects and customers. Content that attracts your key audience is that which they find relevant, interesting and, when appropriate, entertaining. It also needs to be findable.  Whether you’re publishing support content on a dedicated portal, or making marketing content available on your website, you want your most relevant content to appear at the top of people’s search results. We can help you boost search rankings so your message gets to those who want to find it. ​

Website Design

We are proud to call Rytech, LLC our partners in Website design and development. Their talented web designers offer creative, compelling, user-friendly designs and solutions that allow you to edit and update your website as your business grows. Their team is suburb to work with -  responsive, creative and cost-efficient.

Learn moRE

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"Your brand is what other people say about you when you're not in the room"

- Jeff Bezos

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Contact Us

Are you ready to find out how we can help your business grow? Contact Us Today!

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