A New Era in Public Relations
Gone are the days of relying on press releases and events to build or enhance a brand. The most effective public relations campaigns employ a combination of various tactics – most of them online now – due to social distancing and technological advances. Social media content delivery, creative online events, proactive media relations, brand journalism and influencer marketing are a few of the tools we harness to tell your story to your targeted audiences. Our supporting services include photography, video production, Run of Show production, podcasts and videos, and bylined articles. Let us analyze your organization, find those positive messages and customize a strategy that makes sense for your organization.
Media RelationsFalk Group Communications customizes editorial calendars for each of our customers. We do this because no two clients are alike and neither are media outlets. By identifying upcoming editorial focuses, our agency proactively works with news organizations which are relevant and important to you.
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Event PlanningCreativity and imagination are at the heart of a memorable event. From finding the perfect venue to negotiating with caterers to invitation development, we work with clients from idea inception and stay until the last guest leaves. We don’t just throw a party to have fun, each and every event begins with a “why.”
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Crisis ManagementIn addition to sharing positive messaging and stories with the media, the agency also offers crisis communications services to our clients, should the need arise. The agency is available 24/7 to counsel clients on proper messaging in time of need, and has served as a spokesperson in times of crisis.
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Brand JournalismWith an eye on AP Style and objective story-telling (no exclamation marks or superlatives, please!), our embedded “journalists” in your organization are able to produce informative, engaging content that doesn’t advertise your products or services, but rather educates your audiences.
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Influencer Marketing There is a reason why this is the latest buzz in marketing. Influencer Marketing reaches consumers in ways they don’t ignore -- on their favorite social platforms. By harnessing the reach and credibility power of influencers, we are able to reach a larger audience and meet them with messaging they pay attention to.
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Social MediaYou have better things to do than monitor social platforms all day. Leave that task to us so we can ensure mentions of your brand are leveraged to their fullest. From responses that are simply thanking a happy customer to those as big as shifting your entire brand positioning, we are happy to deliver.
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"Next to doing the right thing, the most important thing is to let
people know you are doing the right thing."
people know you are doing the right thing."
